Alani x Toronto AFC

With Alani's growth over the past few years; they've been engaging in line expansion releasing a fibre gummy; I created a proposal for a sports partnership opportunity to grow awareness and brand salience around this new line of products.

Below is a quick preview of the full proposal for Alani, if you would like the full proposal feel free to send me an email!

Client

Celsius Holdings

Type of Work

Case Study

Year

2026

Purpose

Sponsorship Consulting for Ceslius Holdings

Both players and sponsors benefit. Players get a more immersive experience with an increased chance to earn VC, sponsors gain dynamic interaction opportunities.

Player Incentive

Experiential Gameplay

Sponsorships are a direct incentive to engage with the MyCAREER mode with increased opportunities for VC earning potential and the ability to compile brand deals that can become passive income.

Brand affiliation becomes meaningful throughout the game because what you wear is tied to your endorsement track.

Play styles also affect your earning potential, a player who practises a lot might get more interest from a company who defines themselves with hard work. Players get more immersed experiences here than with any other sports game.

Increased Earning

Improved Immersion