Unilever x FIFA World Cup 2026™

Unilever is increasingly investing in culture-led marketing to stay relevant in a fast-moving consumer landscape. Through its sponsorship of the FIFA World Cup 2026™, we developed 4 brands (Dove, Dove Men+Care, Axe/Lynx, and Degree/Rexona) aimed to authentically engage global football fans to translate the cultural moment into meaningful in-market impact.

I supported the development and execution of sponsorship activities helping ideate and deliver in-stadium experiences, influencer content, and branded touchpoints that connected Unilever’s portfolio to fans across Canada.