Challenge
Easy Snack developed a promising product line but lacked experience in marketing and branding limiting their ability to attract investors and communicate their value proposition effectively. Without a compelling pitch or presentation strategy, they risked missing funding and early traction opportunities.

Solution
I supported Easy Snack in preparing for the Stu Clark Entrepreneurship Competition at the Asper Business School and beyond:

• Pitch Development: Helped create a clear, persuasive video pitch highlighting the product’s features, target market, and competitive advantages.

• Branding Guidance: Advised on messaging, visuals, and tone to make the product stand out.

• Booth Strategy: Designed booth setup recommendations to capture attention and maximize engagement.

• Retailer Outreach: Actively working with retail partners to develop strategies for placing the product on shelves and entering the market successfully.

Impact

• Delivered a professional, engaging pitch that helped Easy Snack raise $5,000 in funding.