Glow Innovations
Traditional night-time visibility depends on extensive street and pathway lighting, which is expensive to install and maintain and consumes significant energy year-round. Yet removing lighting isn’t an option; poorly lit roads and trails dramatically increase the risk of accidents and injuries. I helped design an end-to-end solution to help develop and implement this paint into municipalities across Canada.
Client
Glow Innovations
Type of Work
Entrepreneurship
Year
2024
Purpose
A solution for night-time visibility to reduce car crashes
Introduction
Overview
Status Quo
Solution
Opportunity
Player Incentive
Sponsor Incentive
Case Study
Amateur & NIL
Going Pro
Legend
Conclusion
Financial Projections
Implementation Plan
Let's Make it Happen
I co-developed and pitched Glow Innovations, a phosphorescent paint that absorbs daylight and emits a soft glow after dark. My work spanned concept to market readiness
Helped shape the paint formula and application method to ensure durability and long-lasting luminosity.
Conducted product–market-fit research and direct outreach to early adopters such as universities, campgrounds, governments, and more to validate demand and gather feedback.
Built pricing models, performed margin calculations, and mapped cost scenarios to keep the product both profitable and affordable for large-scale use.
Crafted investor presentations and pilot proposals highlighting energy savings and safety benefits.
