Challenge
Traditional night-time visibility depends on extensive street and pathway lighting, which is expensive to install and maintain and consumes significant energy year-round. Yet removing lighting isn’t an option—poorly lit roads and trails dramatically increase the risk of accidents and injuries. We needed a solution that could reduce costs and energy use without compromising safety.

Solution
I co-developed and pitched Glow Innovations, a phosphorescent paint that absorbs daylight and emits a soft glow after dark. My work spanned concept to market readiness:

• Product Design: Helped shape the paint formula and application method to ensure durability and long-lasting luminosity.

• Market Outreach: Conducted product–market-fit research and direct outreach to early adopters such as universities, campgrounds, governments, and more to validate demand and gather feedback.

• Financial Planning: Built pricing models, performed margin calculations, and mapped cost scenarios to keep the product both profitable and affordable for large-scale use.

• Pitch Development: Crafted investor presentations and pilot proposals highlighting energy savings and safety benefits.

Impact

• Secured early interest from multiple campuses and recreational facilities.

• Produced financial models showing viable margins at competitive market pricing.