NoFrills x Canadian Football League
No Frills continuously wants to strengthen brand awareness across Canada and stand out in the competitive grocery market. As the Official Grocer of the CFL, No Frills needed a sponsorship program that authentically connected with football fans while delivering measurable engagement in-stadium and online. I led in-stadium marketing, designing all stadium signage and in-store materials, and supported special events including halftime shows and giveaways.
Client
Loblaw Companies Limited.
Type of Work
Marketing
Year
2025
Purpose
Delivering No Frills Canadian Football League Sponsorship
Introduction
Overview
Status Quo
Solution
Opportunity
Player Incentive
Sponsor Incentive
Case Study
Amateur & NIL
Going Pro
Legend
Conclusion
Financial Projections
Implementation Plan
Let's Make it Happen
I managed the end-to-end execution of the CFL sponsorship to boost No Frills’ visibility and competitive presence. Key responsibilities included:
Coordinating communications between the CFL head office, individual league teams, and No Frills’ marketing leads.
Designing arena-specific promotions linking grocery savings to game-day excitement.
Organizing half-time events, game promotions, and interactive fan activations to excite fans.
Choosing Nofrills Brand Ambassadors and managing merchandise operations at games across Canada to ensure consistent brand representation at every touchpoint.
