NoFrills x Canadian Football League

No Frills continuously wants to strengthen brand awareness across Canada and stand out in the competitive grocery market. As the Official Grocer of the CFL, No Frills needed a sponsorship program that authentically connected with football fans while delivering measurable engagement in-stadium and online. I led in-stadium marketing, designing all stadium signage and in-store materials, and supported special events including halftime shows and giveaways.

Client

Loblaw Companies Limited.

Type of Work

Experience

Year

2025

Purpose

Delivering No Frills Canadian Football League Sponsorship

Both players and sponsors benefit. Players get a more immersive experience with an increased chance to earn VC, sponsors gain dynamic interaction opportunities.

Player Incentive

Experiential Gameplay

Sponsorships are a direct incentive to engage with the MyCAREER mode with increased opportunities for VC earning potential and the ability to compile brand deals that can become passive income.

Brand affiliation becomes meaningful throughout the game because what you wear is tied to your endorsement track.

Play styles also affect your earning potential, a player who practises a lot might get more interest from a company who defines themselves with hard work. Players get more immersed experiences here than with any other sports game.

Increased Earning

Improved Immersion