NoFrills x Canadian Football League

No Frills continuously wants to strengthen brand awareness across Canada and stand out in the competitive grocery market. As the Official Grocer of the CFL, No Frills needed a sponsorship program that authentically connected with football fans while delivering measurable engagement in-stadium and online. I led in-stadium marketing, designing all stadium signage and in-store materials, and supported special events including halftime shows and giveaways.