At No Frills, I supported a variety of marketing and brand initiatives across both in-store and digital channels.

I managed the No Frills No Name aisle blades, promoting the No Name brand and communicating to customers how switching to No Name products could help them save money. This involved coordinating with multiple teams to ensure displays were visually consistent and effectively highlighted the brand’s value proposition.

I also worked on the MoreDays digital campaign, helping develop brand kits and ensuring all emails, in-store displays, and digital assets were aligned and ready to support the broader PC campaign. This experience gave me exposure to integrated marketing execution, combining digital, in-store, and brand elements to drive customer engagement.

On the sponsorship side, I managed Canadian Football League (CFL) partnerships for No Frills, coordinating with teams, arena-specific promotions, halftime events, brand ambassadors, and merchandise operations. This work helped increase visibility for No Frills while driving customer engagement through experiential activations.

Additionally, I contributed to the Local at Low Prices campaign, a large multi-faceted initiative aimed at showcasing No Frills’ support for local products and suppliers. This involved coordinating messaging across multiple touchpoints, including in-store displays, digital content, and promotions, to ensure a consistent and impactful brand story.

Overall, this experience allowed me to combine strategic planning with hands-on execution across campaigns, sponsorships, and brand activations, ensuring that every initiative delivered measurable value for the business and engaged customers in meaningful ways.