Absolut x Tabasco
Hey W+K Team, I'm currently a 4th year student looking to break into the agency space. When I saw the London office release the Absolut x Tabasco campaign I knew I had to put my twist on it; give me 30 seconds to show you what I've built out! :)
Client
Pitch for Wieden + Kennedy
Type of Work
Marketing
Year
2026
Purpose
Introduction
Overview
Status Quo
Solution
Opportunity
Player Incentive
Sponsor Incentive
Case Study
Amateur & NIL
Going Pro
Legend
Conclusion
Financial Projections
Implementation Plan
Let's Make it Happen
I wanted to rethink the experience of the collab, when I think Tabasco it doesn't scream hot, it screams spicy. Loved the fire of love reference but I think the younger crowd missed it; Gen Z doesn't miss spicy though.
With a declining drinking population in Gen Z; I thought to target them through the idea of "enhancing their drinking experience."
This is how I came up with the design and copy; both focus on making the way you drink more fun.
You might be asking why I did all of this:
I've applied for your art director resident position and I wanted to show you that if this is what I can do in a night, imagine what I could deliver as a resident on your team.
Hope you enjoyed the donuts and have a wonderful rest of your day :)
