Absolut x Tabasco

Absolut & Tabasco released their groundbreaking collaboration earlier this year; I created an expansion to their campaign that I believe would have helped it reach a larger audience.

I wanted to rethink the experience of the collab, when I think Tabasco it doesn't scream hot (like the campaign implied), it screams spicy and flavourful.

• With a declining drinking population in Gen Z; I realized we needed to introduce an idea that capitalizes on their ‘Openness to Experience’ with a focus on enhancing your drinking experience.